Hanna lindblad houdini biography

We're thrilled to welcome Hanna Lindblad, CCO of Houdini Sportswear to our E-Com Summit in Gothenburg tomorrow!
Houdini Sportswear | 21518 followers on LinkedIn.
"Swedish outdoor company Houdini continues to break new ground as it opens the first store outside of Sweden on December 7th.

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Fiercely Feminine

GOLDBERGH

Who’s afraid of sexy?

One of the ski world’s most fiercely feminine brands, Goldbergh is not afraid to be sexy when it comes to designing clothing for women who want to shred in style.

“Our collection offers women all the freedom of movement they need to be confident in their sport, whether they’re conquering challenges on the slopes or pushing their limits in the gym.

Goldbergh brings luxury and fun together in perfectly designed skiwear,” says Lieke van den Berg, who founded the luxury ski and lifestyle brand with business partner Sandra Peet in 2009.

“Being born into a family that considers skiing the greatest sport on earth, I have shared this opinion since I first stood on skis at the age of four. The motivation for creating Goldbergh is a passion for the sport and the desire to make women look more beautiful and confident in their skiwear,” says Peet, whose family has been in the retail skiwear business since 1976.

Loud and proud about her ski-junkie roots and her passion for fashion, van den Berg’s ultra-feminine, body-hugging silh

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Timeline photos

"Swedish outdoor company Houdini continues to break new ground as it opens the first store outside of Sweden on December 7th. Located in Oslo’s most bustling and fastest growing retail area, the new signature store marks the launch of a new retail brand concept for Houdini and the world; the Houdini Hub. The new Houdini environment is conceptualized, designed, and developed in close collaboration with the world-renowned architecture and design firm Snøhetta to reinvent and pioneer a new customer experience. 'We want to transform the way consumption is viewed. We want the access to a product to be what matters, not necessarily the ownership', says Josef Nyström from Houdini Sportswear in Norway." Tomorrow, on Wednesday Dec 8 we open up the doors to 70 square meters of Houdini magic where we want to invite more people to our Houdini Hangouts and where we want to introduce more people to our Re-projects; Rental, Reuse, Repair and Recycle. Simply a way of getting closer to the vision: maximum experiences, zero impact, and beyond. Welcome in to Houd

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For society, shareholders & planet to create resilient profitability in the long term through short term action.

Circular Handshake for Commerce

We are excited to announce the circular handshake, a collaborative initiative aimed at promoting sustainable business practices, primarily focused on companies manufacturing and selling products, which was born as a result of last year's event.

Our host Martin Wettergren and Elin Bergman established the circular handshake, a concept that involves inviting key business leaders to collaborate on developing and launching a handshake for making significant steps towards circular business models.

Why endorse the handshake?

The answer lies in its potential to catalyze positive transformations for society, shareholders, and the planet. For shareholders, it presents an unparalleled opportunity to augment stakeholder value. Unlike linear business models, which typically yield a modest return on sales equity, embracing circular frameworks can amplify this value manifold, ranging from 3 to 10 times. By adopting suc